RINKAN GINZA

Interior design for the RINKAN Ginza store, an apparel brand that operates many stores nationwide and handles high-brand secondhand clothing from around the world.
Unlike general brand stores and multi-brands shop, the products purchased and selected by RINKAN are handled in an equal manner, transcending the framework of brandnew, used, latest, and vintage, and a large number of products, including rare items, are displayed in the store.
We believe that this product mix itself is the essence of the RINKAN brand, and we have been creating a space that embodies the brand by capturing the characteristics and history of the land and building, and by treating opposing elements such as new and old, clean and rough equally to compose the space.

The site of the Ginza store this time was the second floor of a tenant building located in the center of Ginza, one of the most famous shopping districts in history, with an impressive bare and rough steel structure.
We therefore thought of using an aluminum steel frame for the fixtures to correspond with the structure of the building itself, thus creating an equivalent juxtaposition of the old and new steel frame structures.
In addition, by dividing the sales floor into three spaces, we created a sense of curiosity by creating a space with no sense of white material against the long and narrow building, and at the same time, the materiality of the building and other fixtures was strongly felt.

Although the composition is simple, we tried to create a space that embodies a strong impression and brand identity through the contrast of materiality.