Our NeoCon 2024 exhibition design for Okamura, Japan’s No.1 office furniture brand. “To the last detail” is Okamura’s global brand concept and the theme of their Chicago exhibition.

Every aspect of their furniture is meticulously crafted, with nothing overlooked. We expressed Okamura’s philosophy through a space that embodies Japanese craftsmanship and aesthetics.

The Okamura space at NeoCon 2024, the world’s largest commercial interior design exhibition, consisted of three main sections: “Installation”, “Engineering”, and “Scene”. In “Installation”, we showcased the newly-evolved version of Okamura's original multi-density cushioning technology. Visitors were able to sit on a giant sofa and experience for themselves the comfort of its Japan-born, 100% recyclable material. In the 'Engineering' section, we highlighted the precise techniques and skills behind Okamura's products, including the hidden components, layers, and surfaces, treating them with a reverence normally reserved for traditional Japanese craft wares. Lastly, the “Scene” section allowed visitors to experience how these elements come together in context.

Each section and its display units were arranged according to a 500×500mm grid, giving the entire space a sense of high-precision in technology. The use of exposed flooring reflected a Japanese aesthetic of revealing the essence by eliminating excess, as well as a deep desire to exhibit in harmony with the history of the Merchandise Mart.